Walking Billboards, Coming to a Grocer Near You


Tim at AdFreak brings our attention to a new frontier in employee uniforms - panel advertising! That's right, a local grocer near you could be hocking Florida orange juice at you whether he wants to or not. Other potential billboards include employees at sports arenas, state fairs, and theme parks.

The ad panels come courtesy of Eye Level Marketing, a division of Billboard Clothing Co. - clearly people who cut right to the chase in name and in the tenets of fashion.

Tim addresses the slippery slope that may lead to Pfizer buying space on physician's scrubs, for example. Hey, maybe this word of mouth thing was just too much work. Why make a recommendation when you can just wear one? It's not like WOM was ever super-pure - consider how many big pharma reps take Dr. Joe Blow out to lunch per week.

by Angela Natividad    Mar-22-07   Click to Comment   
Topic: Human   

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HoooHummmm Seen that before. I have at least one non worn out shirt with "GOT MILK" on it that came from a grocery story friend, and from the Neb. State Fair at least ten that push some groups Visa cards, and I have no idea how many shirts from race tracks with every business in the world advertised on them.

Posted by: Roy on March 23, 2007 10:07 AM

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