Yes, It's True. House Advertising Is Here

house_riley.jpg

Three years ago, we said it might not be so surprising for an advertiser to place their logo on the side of a house. Now, a company called Riley, with help from new Durham-based agency The Republik, plans to "turn upscale homes into a media vehicle" by allowing manufacturers to purchase space for product placement within newly built homes. Eesh. And we thought E's 'The Simple Life' pink house promotion was bad.

by Steve Hall    Mar-28-07   Click to Comment   
Topic: Bad, Strange   

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Comments



Comments

Thought they already were doing this. It's called Trading Spaces. Home Depot runs the entire house and network.

;-p

Posted by: makethelogobigger on March 28, 2007 5:34 PM

Wait, doesn't Dupont already do that for Tyvek?

Posted by: ronbo on March 29, 2007 9:31 AM

Housvertising

Posted by: Kurre on March 29, 2007 12:26 PM

My homeowner's association would love that one.

Posted by: Jeremy Swiller on March 29, 2007 5:02 PM







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