Zonite Reeducates Wives on Good Upkeep
Think gender pressures in advertising are bad now? Nothing like a good throwback ad to put things in context. This ad for Zonite, a feminine hygiene solution, impresses on good wives the humiliation and loathing they'll experience if hubbies have to deal with their natural aromas.
But that's okay - the text considerately reads, "Is a wife to blame if she doesn't know these intimate physical facts?"
Off-topic, Lysol used to be a douche. Not to be icky, but we don't know how much of an improvement that dead-flower smell is over human musk.
Comments
There's no excuse for ignorance of what to put in her douche.
Now that's some awesome copy. I only wish I could've been in that copy review.
Better still, the opening paragraph refers to an "age of enlightenment." I think Robert Bly just shed a tear.
Post a comment