Adidas Uses Street Art to Stir Sleepy Commercialism

adidas_end_to_end.bmp

Adidas goes graffiti way with End to End, a snazzy collabo that includes graffiti artists from around the world drawn together to bring hype back to the sleepy brand. It's got a playful mishmash of colour that reminds us of the Asics Made of Japan effort.

Fresh Creation has a more elaborate intro and some neat videos too.

by Angela Natividad    Apr-19-07   Click to Comment   
Topic: Campaigns, Good, Online, Television   

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Comments



Comments

Adidas uses graffiti art to sling its brand? Shocker.

My favorite bit was neither the poor use of screen real estate nor the pop-up page, but was the loader that loaded the loader.

Posted by: Edward on April 19, 2007 2:12 PM







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