ad:tech Chair Offers Vision of Conference's Future
OK, so it's the all ad:tech issue today but you already know we're married to that conference. So there's the parties but there's also serious content and ad:tech Chair Drew Ianni has just published an article on the ad:tech blog which examines the current focus of the show and takes a look to towards where he'd like to see the show go in the future. He'd like to see the show broaden it's coverage beyond advertising and expand to encompass ans examination of "how digital media and technologies are transforming the business and discipline of marketing communications. " Check out his vision for ad:tech here.