Axe Gets Creepy With Incestual Thoughts


Now here's an Axe commercial that turns things completely upside down and goes all icky on us. Everyone knows wearing Axe body spray attracts females by the millions. What we didn't know is that huffing the stuff can cause some very odd and awkward behavior. This is one of those situations you hope you're never in. Unless, of course, she's your step sister or something like that. BBH created and HSI produced.

by Steve Hall    Apr-10-07   Click to Comment   
Topic: Commercials, Strange   

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that guy has a cool shirt

Posted by: True on April 10, 2007 2:41 PM

Well, I dunno. I'm an only child. But if that was my sister...

Posted by: Loody on April 10, 2007 3:31 PM

In the real world I have heard nothing but negative comments about Axe products. Girls say they are not impressed when a guy smells like the Axe scents. They say that he is being immature and "tacky" and is foolishly buying into the silly advertising. In a mall, I overheard a group of teenage girls laughing about guys who use Axe.

Posted by: Timm on April 11, 2007 6:20 AM

p.s. Sorry about that, BBH and HSI!

Posted by: Timm on April 11, 2007 6:25 AM

Well, Axe, the cologne, may not smell good, but those commercials are kickass (and I'm a girl). Marketing's done their job, now it's time for product dev to do theirs. :)

Posted by: Drama Queen on April 11, 2007 2:40 PM

Hey Timm, how come it's the number selling bodyspray brand then?

Posted by: Tim on April 11, 2007 4:38 PM

Well Tim, all I know about Axe is what I've heard from people in my community. Maybe it's "newness" and initial popularity is wearing off.
A woman I know was complaining about a guy and said, "He smelled like Axe, like teenage boys use, as if that was going to impress me." Then the teenage girls in the mall were laughing about the boys who smell like Axe and how it's a fad that is over.

Posted by: Timm on April 11, 2007 10:49 PM

BTW, I've smelled the Axe scents in the store. They smelled O.K. but many colognes give me a headaches if I wear them.
I do not have "an axe to grind" with "Axe."

Posted by: Timm on April 11, 2007 11:02 PM

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