Broken Tongue Makes Ass of You, Says Skill Language School

For its client the Skill Language School, Leo Burnett, Sao Paulo puts together an interesting trio of prints involving animal-shaped balloons with wince-worthy getting-to-know-you dialogue on the bodies.

The balloon animals they selected made us LOL in real life: choose from a dog (at left), an ass and a snail. All that's missing, really, is a douche, but that would probably be hard to define in balloon-animal language.

The tagline: "Don't risk sounding ridiculous in [English/Spanish]. Skill Language School." Straightforward. We like it.