Caress Does that Weird Overgrown Princess Thing

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Because apparently even grown women who aren't named Mariah Carey have fantasies about being princesses, Caress gives the longing a chance to star in their own fairy tales.

The website, meant perhaps for yoga mamas still squeezing their own toes into kids' ballerina flats, includes capabilities for creating Prince Charming as well as Harlequin Romance-style videos about ingenues who turn combative burlies into relationship trophies. Don't forget to catch the one about the career chick who learns there's more to life than business. (Whether that lesson leads back to true love or soap remains a mystery.)

In a previous life we may have lounged around concocting princesses while swathing ourselves in fragrant sodium laureth sulfate, but frankly we don't have to. We already know we're the best princess of all. Vera Wang said so when they tried this same approach.

by Angela Natividad    Apr-11-07   Click to Comment   
Topic: Online   

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Comments



Comments

I like fairy tales too, and I ain't no girlie. I watched one with Ron Jeremy in it. It was a variant on Sleeping Beauty, and it took more than a kiss to wake her up.

Posted by: FishNChimps on April 11, 2007 9:51 AM

the ads on youtube are a such trainwreck; hope a good lesson for all...

Posted by: Name on April 11, 2007 12:53 PM

I know how to sell more soap, let's have Carson Kressley slow up and declare his love of balls! ...That'll be *classy*.

Posted by: Caroline Jack on April 11, 2007 5:40 PM

"While the campaign didn't produce an adgasm for the elites at Adrants, it is an excellent example of engaging targeted prospects for a seamingly featureless product, and developing the Brand Relationship."

Posted by: SEM Report Card on May 6, 2007 9:50 PM

"While the campaign didn't produce an adgasm for the elites at Adrants, it is an excellent example of engaging targeted prospects for a seamingly featureless product, and developing the Brand Relationship."

Posted by: SEM Report Card on May 6, 2007 9:50 PM

"While the campaign didn't produce an adgasm for the elites at Adrants, it is an excellent example of engaging targeted prospects for a seamingly featureless product, and developing the Brand Relationship."

Posted by: SEM Report Card on May 6, 2007 9:51 PM





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