Clowns and Boxers Recruited for Chicago Exchange Campaign

CBOE_boxer.jpg

Chicago's Flow Creative has whipped up a fun campaign for what sounds like a seriously mundane business, Chicago Board Options Exchange which has fun with clown surgeons who don't know how to operate and boxers who think oven mitts will do the trick. This is one of those campaigns that only makes sense if your in the financial industry. Otherwise, when you hear the close of the clown spot which says "when it comes to options, there's no substitute for CBOE." you'll just respond by asking, "Huh?"

by Steve Hall    Apr- 5-07   Click to Comment   
Topic: Campaigns, Commercials, Good, Magazine, Television   

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