Consumer-Generated Confessions Come Clean For Mom

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Damn! Just when we thought this consumer-generated trendlet was dying down, online video network Capessa and Dawn had to go and partner to create Come Clean For Mother's Day...The World's Cleanest Video Contest. Now we have to watch random people confess to their mothers such gems as stealing wine from the fridge (oh, the horror!), eloping three months before the real wedding (that's pretty shocking), dating mom's co-worker, getting a tattoo (Angela?), Lake Acapulco cliff diving and all sorts of other mundane escapades. Thankfully Mom doesn't have to watch all these videos but she does get a year of free maid service if her kid's confession is the best. Even so, we're thinking Mom would much prefer to watch Xtra-pine's Cleaning Hunk rather than their sons and daughters copping to their adolescent dirty deeds.

by Steve Hall    Apr-29-07   Click to Comment   
Topic: Brands, Consumer Created, Video   

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Comments



Comments

First time I've heard of Dawn sponsoring such a contest - goes to show how brands are doing everything they can involve themselves in "viral" campaigns. Not sure how this will tie directly back into product sales, but it is definately on brand for Dawn and sounds like a fun contest.

Posted by: Jay on April 30, 2007 12:11 PM

i think its a great idea and i wish i had been given this shot when i was younger; my mom would have loved it.

Posted by: David Grant on April 30, 2007 12:43 PM

Hmmmmm. Could be cool if the right people enter. Fun prize, better than your average "win 1,000" type of deal.
any chance those maids could swing by my apt??

Posted by: g.o. on April 30, 2007 12:46 PM

How clever. I've been wanting to tell my mom about spilling that bleach on her new carpet since I was 10 years old... now I have a good reason to! I just don't know if I could hand over the free maid service to her... I'd want it for myself!

Posted by: Ms. Thomas on April 30, 2007 2:13 PM

How clever. I've been wanting to tell my mom about spilling that bleach on her new carpet since I was 10 years old... now I have a good reason to! I just don't know if I could hand over the free maid service to her... I'd want it for myself!

Posted by: Ms. Thomas on April 30, 2007 2:14 PM

How clever. I've been wanting to tell my mom about spilling that bleach on her new carpet since I was 10 years old... now I have a good reason to! I just don't know if I could hand over the free maid service to her... I'd want it for myself!

Posted by: Ms. Thomas on April 30, 2007 2:14 PM

Good to see the acting of this latest crop of agency people/talent in virals improving.

Posted by: makethelogobigger on April 30, 2007 4:48 PM





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