Dave the Slave Pushes Poet-Penned Pots

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If you can find a character and a compelling story to endears your brand to the target audience, more power to you. The soul of Ronald McDonald smiles down.

Apparently Dave the Slave was a slave potter from the 1800s who learned to read and write in secret. You can get some of his signed -- or in some lucky cases, poetry-inscribed -- pottery at Mud Sweat and Tears.

What a way to brand. If he actually existed, he doubtless took up the catchy moniker to make himself more marketable to Web 2.0-savvy internet consumers who flock to cutesy names like Twitter and Joost. Or if we're talking icons, Ronald McDonald and Geico Gecko.

We could use a heart-rending illustration, though. What's a brand representative without a face?

by Angela Natividad    Apr-16-07   Click to Comment   
Topic: Packaging, Strange   

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Comments



Comments

On "Antiques Roadshow" they had a "Dave The Slave" pot and they told that story of how he learned to read. They said how he could make big pots because he was a big guy who could reach down inside them to form them.
I seem to remember his pots were somewhat rare and pricey. I would be suspicious if someone had a large amount of them for sale.

Posted by: Timm on April 18, 2007 3:52 AM





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