Gatorade Gets Into Sidney Crosby, Lets Us Come Too

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Gatorade presents us with the What's Inside campaign starring the NHL's Sidney Crosby. The Canada-based run includes video game stylistics and surreal Hollywood visual effects. The object is to go on pushing their longtime "Is it in you?" position which always brought Alien, and not sports drinks, to mind.

We're a little surprised by what the inside of somebody's mind actually looks like. Under the impression it would be murky and labyrinthine, Crosby's head is a lot more like, well, a spaceship.

With decision-making opportunities and the occasional dreamy childhood flashback, the site is trippy and occasionally eerie, but then again we're easily shaken after a Goatse attack. We only wish we had a bit more back-end control over the hockey star, who makes for rather nice eye candy. Credit goes out to Canada's Tribal DDB.

by Angela Natividad    Apr-10-07   Click to Comment   
Topic: Brands, Celebrity, Online, Strange   

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Comments



Comments

Crosby plays for Pittsburgh. Eye candy? After a game when he's tired, sweaty and he's not wearing the show-biz make up he looks more like something that just stepped off of a spaceship.

Posted by: Timm on April 11, 2007 5:41 AM





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