Hoyt Says Don't Gamble to Promote Gambling
Wow, people are getting way into this reverse psychology thing. We have faith that the method is likely to work for gamblers if it works for anybody, considering they have lots of practice playing the contrarian with irate bill-paying spouses.
Former gambler Hoyt Monroe gets tapped by Pala Casino, Spa and Resort in Southern California to serve as manchild - er, poster boy for a counterintuitive series of casino ads.
The campaign site is called How Not to Win and when you click on casino games you get an earful of Hoyt suggesting what you should do instead, like hitting the supper table instead of the blackjack table, woo-hoo!, that kind of stuff.