Ideocracy Brings Idiotic Non-Ads to Fox Ad Space

oleg.JPG

As of April 9 Fox aired its first non-ad-supported, non-promotional content, aimed at making commercial breaks more entertaining (and thus effective) advertising environments.

This all sounds lovely and nice but the result of this thought process is a series of 8-second bits starring a Greek-Lithuanian taxi driver named Oleg. Oleg is the pet project of Ted D'Cruz-Young, founder of firm Ideocracy, previously of Saatchi and Saatchi and BBDO.

Check out spots one and two. We're not that turned-on by them (dude reeks of Borat, except he's less funny) but hey, it's Fox, so maybe the world at large will sit riveted on their couches waiting for their next hit of the taximan-stereotype's confuzzling accent-ridden reverie.

by Angela Natividad    Apr-10-07   Click to Comment   
Topic: Television   

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Comments



Comments

I totally disagree. [Unlike Europe] given how afraid companies are in this country of offending consumers, commercials are for the most part terrible. How else are networks going to get people to watch commercials other than making them good (which we all know will never happen thanks to the conservative right).

Posted by: Jim K on April 10, 2007 5:20 PM

I totally disagree. [Unlike Europe] given how afraid companies are in this country of offending consumers, commercials are for the most part terrible. How else are networks going to get people to watch commercials other than making them good (which we all know will never happen thanks to the conservative right).

Posted by: Jim K on April 10, 2007 5:20 PM

I think Jim K (if that is your real name) has hit the nail on the head. Not only do i agree with his take but i thought the Oleg skits were really funny. Until we as a culture allow advertisers to truly entertain us without fear of product boycots, Oleg is the ony salvation!

Posted by: Sarah on April 10, 2007 5:26 PM

I liked this idea better when it was called Jimmy the Cab Driver on MTV.

Posted by: Jimmy C. Driver on April 10, 2007 5:52 PM

You really thought a foreigner practicing english phrases like "can you tell me where my appointed attorney is?" and "detention center" were funny?
I thought they were completely xenophobic and prejudiced. And I'm not a guy who complains about things like this much. I thought they were stupid and insulting.

Posted by: steve on April 11, 2007 6:53 PM

Xenophoic? Prejudiced? Have you watched the news lately? Given our current culture's (xenophobic) climate and the Grand Dictator's [Bush] Patriot Act, i found it hysterical that a hard working LEGAL immigrant would need to learn those phrases. I saw it more as a rub on an administration than a joke on immigrants.

Posted by: Jim K on April 12, 2007 10:14 AM

This is just beginning. Give Oleg a chance and you might enjoy his spawn.

Posted by: tim b on April 13, 2007 9:35 AM







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