Levi's Offers Up Ripped Abs, Stripping Dudes For the Ladies
Now here's one for the ladies and for everyone else who enjoys watching ripped men take their clothes off in a locker room. Oh yes, there's the occasional female prancing about as well but she keeps her clothes on. Clearly, this is not Virtual Bartender. Silly Girl Ariel points us to the new Levi's Lady Style site where the latest female denim styles can be checked out while ogling men seductively preparing to take a shower. Apparently, it's not all that exciting as Ariel dubs it's presented "in the most yawn-garnering fashion."
Anyway, we give kudos to Levi's and to the very few other marketer's who have chosen to provide a different kind of eye candy. For every 1,000 sites that present themselves as nothing more than a means to get a glimpse of hot, barely-dressed women while cheekily trying to sell something, there's one of these Levi's sites that, well, cheekily try to sell us something using the other sex as bait.
So, should we just label this just a bit of tit for tat or should we go all cause group on Levi's ass for daring to portray men as nothing more than ripped abs and a piece of meat for women to play with? Hmm. Let's think. OK. That was easy. We're going to go with tit for tat. After all, lots of people like tit and if all it takes is the occasional tat for tit, well, it sounds like a good compromise to us.