MasterCard ... Phones ... Boooo

mastercard_nearby.jpg

Post-Priceless, MasterCard's marketing attempts fail to gather much interest or headway. Their new thing, called MasterCard Nearby, leverages the power of wireless provider go2 and a lot of early '90's creative to encourage people to interact more with the brand. The service enables you to do exciting and card-relevant things, like search for ATMs. We started to boo but were interrupted by a yawn and now lack the energy to keep booing. Oh well.

by Angela Natividad    Apr- 3-07   Click to Comment   
Topic: Campaigns, Mobile/Wireless   

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Comments



Comments

"Welcome to MasterCard Nearby, your mobile best friend for finding valuable information anywhere, right from your mobile phone."

Early 90's creative? That's early 90's technology.

Posted by: Kurre on April 3, 2007 7:11 PM





Stanton Optical


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