Mentos Uses Poke-and-Pop Reflex to Boost Gum Sales

The sad horse at left is the fruit of a Mentos Gum campaign that brings literal meaning to "pop art," leveraging the delicious feeling we get when we poke holes through bubble wrap - or, in this case, gum out of tinfoil.

We dragged our cursor around for awhile before artistic inclination failed us. An Adrants reader notes, and we agree, that it leaves one wanting for a satisfying noise. Although granted the sound of tearing tinfoil is not as exciting as a momentous bubble wrap pop.