MingleNow Launches Beer-Focused Social Networking Effort


Nothing brings people together like the promise of intoxication. Leveraging its ongoing love affair with Anheuser-Busch, MingleNow launches Clink, an "innovative new social networking promotion" where trend-setting adults can upload pictures of themselves enjoying beer.

"Supporting this niche social media outlet where people actively engage in sharing stories and images reinforces the honesty and authenticity of socializing over a beer," says EVP Bob Lachky for the global industry development sector of Anheuser-Busch.

Both MingleNow and A-B will promote "clinking" to foster online interaction and remind adults that nothing is better than hops for joining friends who may otherwise lack conversational savvy.

We dig beer like crazy but are holding out for the heroin social network. We are many and marginalized. Where's our MySpace? Guess AdGabber will have to do for now. Ads, drugs, beer -- same thing, yeah?

by Angela Natividad    Apr- 6-07   Click to Comment   
Topic: Campaigns, Good, Online   

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