NASCAR Has Something to Prove, Uses Tees to Get Mean

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Debates over the legitimacy of racecar-driving as a "real" sport aside, there's one sport we never get tired of playing: mouthing off, a pastime NASCAR leverages in the ads for its Busch Series races.

To add texture to this most stimulating of face-offs, the ad-splattered organization features talking heads on ad tees. Iron-on drivers trash each other, make fun of their over-the-hill future selves and call out sluggish competitors.

Credited to BooneOakley, the campaign will run on ABC, ESPN and ESPN2, FOX and SPEED, as well as during the Nextel Cup races. Prints and Internet banners will also be floating around in NASCAR-oriented publications and sites.

The ads are compelling enough to inspire us to buy a NASCAR shirt, though we'd be bummed if we stood around waiting for them to talk and they just ... didn't.

For the buzzkills who respond to trash-talk with "WTF, mate? Got something to prove?!", NASCAR prepares the perfect slogan: Hell yeah, fucktard! "We've got something to prove." We added the first part, but we know that's what they meant.

by Angela Natividad    Apr-11-07   Click to Comment   
Topic: Campaigns, Celebrity, Good, Promotions   

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Comments



Comments

Did I miss the debate about motorsports being "real" sports? I'm just a weekend warrior, but even at my level driving a racecar around a track demands physical and mental conditioning, is highly competitive and can exact a high price for making mistakes. For the pros it's far more difficult - riskier, too.

Posted by: ronbo on April 11, 2007 1:38 PM







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