Play-Doh Brings Reading to Life!
DDB, Milan orchestrated this neat campaign for Play-Doh. The copy reads "The world needs children's dreams." Advertising for Peanuts has more images along the same vein.
We happen to like this campaign a lot because we did something similar with our own Play-Doh. The only difference is, we only had the colour green and were later fined by the library for defacing public property. See, that kind of stuff doesn't happen in the sanctioned world of ads.