Reebok Runs Easy With Route Sharing Site

run_easy.jpg

Molecular and Carat Fusion have put together a site called Run Easy for Reebok. The site allows runners to enter and share their favorite running routes as well as discuss routes in a forum, view run route images and listen to play lists people have created for those routes. The site is smarlt designed and allows for the traditional use of the back button unlike most overly designed Flash sites. They get points alone just for that. Check it out. We like.

by Steve Hall    Apr- 4-07   Click to Comment   
Topic: Brands, Good, Online, Social   

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Comments



Comments

Reebok's in-your-face (and market-specific) online ads are equally cool --

http://adverlicio.us/reebok_stop_and_smell_the_garbage_648x480

Posted by: adverlicious on April 4, 2007 11:12 PM

Reebok's in-your-face (and market-specific) online ads are equally cool --

http://adverlicio.us/reebok_stop_and_smell_the_garbage_648x480

Posted by: adverlicious on April 4, 2007 11:15 PM

Route planning and sharing functionality has been around for a while. Check out the USA Track & Field site:

http://www.usatf.org/routes/

Posted by: ad_monkey on April 5, 2007 2:08 PM

Looks like Reebok is building it's business by making fun of Nike's painstakingly achieved credibility, while stealing Brooks' brand strategy and taking full advantage of Adidas' deep pockets. Nice job Reebok. Keep up the good work.

Posted by: JB on April 5, 2007 3:36 PM

Looks like Reebok is building it's business by making fun of Nike's painstakingly achieved credibility, while stealing Brooks' brand strategy and taking full advantage of Adidas' deep pockets. Nice job Reebok. Keep up the good work.

Posted by: JB on April 5, 2007 3:37 PM

Looks like Reebok is building it's business by making fun of Nike's painstakingly achieved credibility, while stealing Brooks' brand strategy and taking full advantage of Adidas' deep pockets. Nice job Reebok. Keep up the good work.

Posted by: JB on April 5, 2007 3:40 PM

Looks like Reebok is building it's business by making fun of Nike's painstakingly achieved credibility, while stealing Brooks' brand strategy and taking full advantage of Adidas' deep pockets. Nice job Reebok. Keep up the good work.

Posted by: JB on April 5, 2007 3:42 PM







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