Sunsilk Advances Women's Cause With Hair Color Showdown


Hmm. Let's think. How can we launch a campaign that celebrates the advancement of women and their transformation from refrigerator advertisement decoration to glass-ceiling breaking CEOs and Presidential hopefuls? Ooo. Ooo...we got it! A campaign that rests solely on hair color and pits blondes against brunettes in an intelligence challenge. Now that's sure to remove any doubt we'd be positioning women as objects of desire, right? Sunsilk thinks so.

by Steve Hall    Apr- 2-07   Click to Comment   
Topic: Games, Online   

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I've noticed the tv commercials and now this. The whole premise is questionable. Women battling sounds more like an idea to grab male attention than a campaign to rally women around a brand. And how about those big breasted, teeny waisted illustrations? Wrong audience.

And as you may have guessed, I'm brunette.

Posted by: michelle Leotta on April 2, 2007 2:14 PM

WTF??? This is clearly for a male audience that thinks it's erotic to watch cat fights. And the Charlie's Angels-type cartoons? What were they thinking? As someone with auburn hair, I've always despised being known by my hair color, or being called "red" by strangers. This is so insulting I don't know where to begin.

Posted by: Catherine on April 2, 2007 3:12 PM

given that michelle posted the same comment five times, i would have guessed she was a blonde.

Posted by: HighJive on April 2, 2007 3:28 PM

I don't know, I found the premise to be interesting. And I've really enjoyed the illustrated print I've seen in magazines. A nice change from a lot of typical shampoo work that always features a girl (blonde or brunette) with ultra shiny hair and lots of pseudoscience all over the place. Then again, this is coming from a blonde.

Posted by: jenne on April 2, 2007 3:34 PM

HighJive, trust me, I felt blonde.

Posted by: michelle on April 2, 2007 3:59 PM

Are you saying you're not into my hair?

Posted by: Angela on April 3, 2007 2:36 AM