Trident Does Whimsical Website Thing, We are Not Amused

trident_new.JPG

Adverblog tips us off to the weird new website for Trident courtesy of agency AKQA, whose revamp falls neatly in line with other navigational works of whimsy we've seen lately (1, 2, 3).

We initially explored the site to try hunting down the Teletubbie-looking guys from the Adverblog illustration, but after six wasted minutes clicking all over the place we called it quits in disgust and disdain.

It's a lot of bells and whistles wrapped around a PowerPoint presentation. Really, everything leads back to a dull, almost clinical pop-up or pull-down checklist of Trident benefits.

The ever-present chattering teeth bug us the most, though. They follow you everywhere.

by Angela Natividad    Apr-17-07   Click to Comment   
Topic: Bad, Online   

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Comments



Comments

I 100% agree with you!!! It's like Martina put the wrong link in her post... Because there is no comparison to do between this lame site and the friends of bright!

Posted by: Thomas on April 17, 2007 4:41 AM

The link is correct, I've double-checked.
Maybe if you visit the site from the US you're redirected automatically to the ugly site you're talking about.

If there's a link to the UK version, than click there...

Posted by: Martina on April 17, 2007 5:11 AM

This is the link to the swf of the Trident Factory... I hope it helps you American guys ;-)

http://www.tridentgum.co.uk/library/flash/tridentfactory/tridentfactory.swf

Posted by: Martina on April 17, 2007 5:13 AM

Steve, your screenshot shows the US site. AKQA did the UK version - showing the online movie about mastication and lobes.

Posted by: Mo_P on April 17, 2007 4:23 PM

did AKQA also do the tv spots, which got pulled off air becuase they were racist?

Posted by: viralista on April 18, 2007 7:17 AM

did AKQA also do the tv spots, which got pulled off air becuase they were racist?

Posted by: viralista on April 18, 2007 7:17 AM

viralista, AKQA did not do TV ads for Trident.

Posted by: Mo_P on April 19, 2007 12:46 PM







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