Trident Does Whimsical Website Thing, We are Not Amused
Adverblog tips us off to the weird new website for Trident courtesy of agency AKQA, whose revamp falls neatly in line with other navigational works of whimsy we've seen lately (1, 2, 3).
We initially explored the site to try hunting down the Teletubbie-looking guys from the Adverblog illustration, but after six wasted minutes clicking all over the place we called it quits in disgust and disdain.
It's a lot of bells and whistles wrapped around a PowerPoint presentation. Really, everything leads back to a dull, almost clinical pop-up or pull-down checklist of Trident benefits.
The ever-present chattering teeth bug us the most, though. They follow you everywhere.
Comments
I 100% agree with you!!! It's like Martina put the wrong link in her post... Because there is no comparison to do between this lame site and the friends of bright!
The link is correct, I've double-checked.
Maybe if you visit the site from the US you're redirected automatically to the ugly site you're talking about.
If there's a link to the UK version, than click there...
This is the link to the swf of the Trident Factory... I hope it helps you American guys ;-)
http://www.tridentgum.co.uk/library/flash/tridentfactory/tridentfactory.swf
Steve, your screenshot shows the US site. AKQA did the UK version - showing the online movie about mastication and lobes.
did AKQA also do the tv spots, which got pulled off air becuase they were racist?
did AKQA also do the tv spots, which got pulled off air becuase they were racist?
viralista, AKQA did not do TV ads for Trident.