Xerox Promotes Cheap Colour Copies with Off-Colour Mania


We dig this new effort by Xerox to get relevant again. Leaping headfirst into Web 2.0, they launch Frugal Color, which encourages "[putting] the fun back into fundamental fiscal responsibility!" It also lends some wise advice -- you don't need to spend money to make money, you just need to look like you do.

To somehow illustrate that, Frugal Color includes a virtual goat, a diversion maker and an acronymator. Weird viral would-be's a la Office Space and The Office are also located at Extreme Offices. The video is so damn funny we watched it three times to get the full effect. (It is one of those nights.)

Oh man, we're describing this whole thing badly. We're just so tickled by the idea of putting the fun back into fundamental fiscal responsibility. We totally love that they said that. We saw that line and we were sold.

Because we can't be trusted to type it out ourselves, here's the point per the PR lady's e-mail:

"The goal of the campaign is to raise awareness of how cost effective Xerox office color products are and how they really are the right choice for the frugal office!"

Neato. We're going to go back to playing with the diversion thingy now. The "fire alarm" function scared the crap out of us and everyone else within a 20-foot radius.

by Angela Natividad    Apr- 7-07   Click to Comment   
Topic: Good, Online   

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Xerox also launched a comic-book-themed website, It seems like the primary purpose is to promote Xerox's solid ink printers, but there's a fun little Pac-Man-esque game up there, and there's also a big sweepstakes to win a trip to Hollywood.

Posted by: ThatGuy on February 13, 2008 4:51 PM

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