Absolut Brings Back the Miller-Inspired Pillow Fight

absolut_pillow_fight.jpg

As part of its departure from focusing on the bottle, this new TBWA\Chiat\Day-created commercial for Absolut Vodka examines a world which appears to be ruled by Pam Anderson and her fellow bikini-clad pillow fighting babes of yesteryear. During a standoff between shield bearing police officers and protesters, an altercation far different than those 60's-style, Abbie Hoffman-like riots new age historians are so fond of showing occurs. Whether Absolut is the cause or the solution to this unrest is unclear but the spot sure looks like it was fun to shoot.

by Steve Hall    May-30-07   Click to Comment   
Topic: Commercials, Good   

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Comments



Comments

pillow fight flash mob anyone?

http://en.wikipedia.org/wiki/Pillow_fight_flash_mob

culture jam appropriated by ad agency shocker ;)

Posted by: Faris on May 30, 2007 1:41 PM

is it a bad thing for an ad to pull from what is happening in our culture? i think the ad works because it brings the pillow fighting mob idea into an actual protest setting.

Posted by: t on May 30, 2007 3:18 PM

is it a bad thing for an ad to pull from what is happening in our culture? i think the ad works because it brings the pillow fighting mob idea into an actual protest setting.

Posted by: t on May 30, 2007 3:22 PM

does the ad have a message or what?? Still trying to figure it out.

Posted by: Sue D on May 30, 2007 5:09 PM

does the ad have a message or what?? Still trying to figure it out.

Posted by: Sue D on May 30, 2007 5:10 PM

I was thinking of 72 and sunny's XBox ad with the water balloons

Posted by: Hawkins on May 31, 2007 10:47 AM

The ad is about Absolut's new campaign, "In an Absolut World". In an absolut world if a riot broke out, instead of using guns (like the ones used in LA during the May 1st manifestations), non-harming pillows would be used. It makes perfect sense and I loved it! With the music the spot made me smile.

Posted by: Mayra Perez on June 29, 2007 2:38 PM

The ad is about Absolut's new campaign, "In an Absolut World". In an absolut world if a riot broke out, instead of using guns (like the ones used in LA during the May 1st manifestations), non-harming pillows would be used. It makes perfect sense and I loved it! With the music the spot made me smile.

Posted by: Mayra Perez on June 29, 2007 2:40 PM

The ad is about Absolut's new campaign, "In an Absolut World". In an absolut world if a riot broke out, instead of using guns (like the ones used in LA during the May 1st manifestations), non-harming pillows would be used. It makes perfect sense and I loved it! With the music the spot made me smile.

Posted by: Mayra Perez on June 29, 2007 2:43 PM





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