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Absolut World Promises to Slather Us in Warhol

absolut_world.jpg

TBWA/Chiat/Day, New York acts as guiding hand behind Absolut World, Absolut Vodka's newest global campaign in 25 years. In the ad at left, media messages on Times Square have been replaced by art.

Yeah. Because when we're soaked in vodka, that's all we ever want to see.

by Angela Natividad    May- 4-07   Comments (1)   
Topic: Brands, Poster
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Comments

Shout out Barbara Borg for a brilliant media buy!
Tip of the hat to Rob Rosenthal's team --- always with the pleasant surprises that make me go HUH! anf then WhoaYEA with a fist pump!;) may the sneeze started here get feverish.

Posted by: arthur on May 4, 2007 10:15 AM

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