Agency Says Connection to Consumer Cannot Be Found, Offers Solution
Atlanta-based agency WestWayne has modified it website to resemble the classic 404 Page Not Found page. Humorously, yet very insightfully, the page reads, "The consumer you are trying to sell products or services to has been disconnected from your brand."
The page then offers suggestions such as, "Stop calling them consumers, they are people" and "Build a relationship with them and they will return the favor."
It's a daring move for an agency to make. To forgo all that Flashtastic, ego-driven drivel no one cares about in favor of a simple, straight forward message is truly commendable.