Ask Gets Cryptic, Too Cryptic, to Push Equally Cryptic Algo
We were trawling SF during ad:tech when we saw the ad at left, except smaller and on some kind of relief kiosk. We wondered whose it was and suspected Ask after seeing another billboard that said, "The algorithm killed Jeeves."
Bitter much? The butler was awkward. If the algo didn't kill him, Ms. Dewey would have anyway.
The hope is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them. Well, one out of three ain't bad.