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Axe and Tag Are for Boys, Not Men, Says RGX

rachel_specter.jpg

A clever little campaign dubbed RGX Life touts RGX as a mature brand that's easier on the senses than flashy jockstraps like Axe and Tag. In a compelling series of ads, actress Rachel Specter challenges the camera eye's manhood with a few well-written insecurity jabs.

Bravo, RGX. Shame is a time-honoured and totally legit tactic. Consider how long Listerine's been doing it.

If you're curious about how RGX is holding up against the competition, Advertising Age has practically written a novel about it.

Written by Angela Natividad    Comments (0)     File: Campaigns, Good, Online, Television     May- 4-07  

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