Britain's Royal Navy Delivers Message Sloooooowly

royal_navy.jpg

We like gluelondon but we're not that impressed for their recent work done for Britain's Royal Navy recruitment efforts. Basically, it's a website that lets you send personalized video messages to your friends. Well, not all that personalized. From several videos of the Royal Navy doing their thing, one is chosen, the sender writes a message, chooses a name from a name list and then emails the thing to a friend or to the friends mobile.

Sadly, the site takes eons to load. It's one thing for a site to go through a slow pre-load which then results in a stellar experience but this site goes through a slew of very slow pre-loads, some of which stutteringly occur in the middle of the presentation which, itself, is far from stellar.

Targeted to 15-24 year olds, famous for their lack of attention span, we question how many will make it far enough through this site to actually click the Send button.

Written by Steve Hall    Comments (9)     File: Bad, Creative Commentary, Online, Social     May-14-07  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines
-->

Comments

"seeking to kill up close and personal?" not something you will find more clearly spelled out in BNR. The target is expected to be sufficiantly patient for the ground assault team version to load...
where else can you hunt and kill another human and get rewarded for it, eh?

The death from above, "jet" version is faster than lightning, but the more intimate the kill the longer the load times...superb recruiting effort (imho).

the target here is not your typical young person.
thx for the post.

Very few young people can be engaged to kill other humans...
...special target with unique hot buttons.

Posted by: arthur on May 14, 2007 01:53 PM

i don't think its all that bad guys! the preloaders are because the video is so rich, which on broadband these days is worth the short wait for.... i quite like it!

Posted by: stan on May 16, 2007 12:56 PM

The 'Send a message' interactive loads just fine on our computer. Yes..it may be a bit limited...but hey...it's not designed to be a full blown game. This is something purely for your entertainment, to have fun with it. I would only ask that they give you more name choices...But I'll take what I can get. And don't forget...it's free. So...try to just enjoy it...not tear it up like a bad movie review.

Posted by: lare on June 19, 2007 05:21 PM

The 'Send a message' interactive loads just fine on our computer. Yes..it may be a bit limited...but hey...it's not designed to be a full blown game. This is something purely for your entertainment, to have fun with it. I would only ask that they give you more name choices...But I'll take what I can get. And don't forget...it's free. So...try to just enjoy it...not tear it up like a bad movie review.

Posted by: lare on June 19, 2007 05:23 PM

The 'Send a message' interactive loads just fine on our computer. Yes..it may be a bit limited...but hey...it's not designed to be a full blown game. This is something purely for your entertainment, to have fun with it. I would only ask that they give you more name choices...But I'll take what I can get. And don't forget...it's free. So...try to just enjoy it...not tear it up like a bad movie review.

Posted by: lare on June 19, 2007 05:26 PM

The 'Send a message' interactive loads just fine on our computer. Yes..it may be a bit limited...but hey...it's not designed to be a full blown game. This is something purely for your entertainment, to have fun with it. I would only ask that they give you more name choices...But I'll take what I can get. And don't forget...it's free. So...try to just enjoy it...not tear it up like a bad movie review.

Posted by: lare on June 19, 2007 05:40 PM

The 'Send a message' interactive loads just fine on our computer. Yes..it may be a bit limited...but hey...it's not designed to be a full blown game. This is something purely for your entertainment, to have fun with it. I would only ask that they give you more name choices...But I'll take what I can get. And don't forget...it's free. So...try to just enjoy it...not tear it up like a bad movie review.

Posted by: lare on June 19, 2007 05:42 PM

The 'Send a message' interactive loads just fine on our computer. Yes..it may be a bit limited...but hey...it's not designed to be a full blown game. This is something purely for your entertainment, to have fun with it. I would only ask that they give you more name choices...But I'll take what I can get. And don't forget...it's free. So...try to just enjoy it...not tear it up like a bad movie review.

Posted by: lare on June 19, 2007 05:44 PM

I'd like to know who actually produced the site - was it done in house or by a production company?

Posted by: Asa Bailey on August 4, 2007 08:06 AM

Post a comment














Stanton Optical


Featured FREE Resource: