Carlton Draught Gets Candid in Surround-Sound-Worthy Spots

carltondraught_bigad.png

There's nothing the assertive audience likes more than a company that puts all its cards on the table.

So if you're going to be honest about pushing your hops, you might as well do it in an epic way: with a score, some choir robes dyed in primary colours, and a giant esophagus made up of burly men running in circles.

There's more industry jabbing in another spot from the same series. "Fermented in a big metal thing!" We love that drama-soaked tone. Anheuser-Busch, which is trying really hard to get beer taken seriously, must be gnashing its teeth in aggravation.

The spots fall under the tactful slogan "Made from Beer" and are for Carlton Draught. We hope they sell lots of bloody beer.

by Angela Natividad    May-29-07   Click to Comment   
Topic: Commercials   

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Comments



Comments

dude that spot is well over a year old now

Posted by: eric on May 29, 2007 11:55 AM

dude that spot is well over a year old.

good effort though

Posted by: eric on May 29, 2007 11:58 AM

Not only is it a year old, it was adranted (is that a word?) back last July: http://www.adrants.com/2005/07/australian-brewer-launches-freaking.php

Remember when the search box on adrants actually worked? Yeah, me, too, Angela ;)

(Seriously-- try searching for Carlton in the search box at the top of the page-- you'll get almost nothing. Go to the search box on the older page I linked above, and you'll get plenty of links to Carlton ads.)

Posted by: Ldy on May 29, 2007 3:13 PM

Yeah, I'm bummed about the search box. Boo to duplicate posts.

Posted by: Angela on May 29, 2007 3:17 PM

I don't know what planet you guys live on but I get the same results on both pages:-)

Posted by: Steve Hall on May 29, 2007 5:28 PM





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