Dali, Yes Dali, Sold Out to Cash In

salvador_dali.jpg

If you harbored the fantasy that master artists pre-dating Shepard Fairey and Andy Warhol never sold out to ad hype, be forewarned: your fantasy is just that.

Boing Boing points us to Dali himself pushing Lanvin chocolates, Veterano and – of all things – Alka-Seltzer.

The marketing minds behind brands like Red Bull and Apple can vouch for that legend goes a long way. Rumour has it Dali was stillborn, coming violently to life only after an uncle blew cigar smoke into his face.

After seeing the ads (which, because of or despite weird whimsy, are quite fascinating), you just may believe it.

Picture of Steve Hall

Steve Hall

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