Desjardins Gets Down with the Demographic in Amateur-Style Viral

demolished_car.jpg

Canadian firm Desjardins General Insurance draws the young and fickle to its microsite Geared4U by using weird little amateur-style spots like this one, which features a car that crumples up before its owners' eyes. Try explaining that to mom and dad.

The work comes courtesy of Youthography, whose name just screams "GET YOUR GEN-Y HERE!" But there's dignity in a well-chosen euphemism, isn't there?

by Angela Natividad    May- 2-07   Click to Comment   
Topic: Strange, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: