Dirty Floormat Likened to Dirty Lungs in Anti-Smoking Effort
Hmm. We thought America was the only place that viciously castrates tobacco companies with anti-smoking efforts. Not so. In Cairo's Sawy Cultural Center, an anti-smoking doormat, by the dirt that collects on it, illustrates what happens to lungs when years and years of smoke are passed through. We like simple messages like this that don't require us to think.