Doc Martens: Will Dead Idols Revive Sleeping Brand?
When a hot rock star dies young, idolatry takes an immortal leap. Hoping to piggy-back this star-crossed love is Doc Martens, who tapped Saatchi & Saatchi, London for this U.K.-based poster campaign.
Fallen stars Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer compose the centerpiece of this print and poster collabo.
Writer Andrew Petch tells AdCritic, "We wanted to communicate that Dr. Martens boots are 'made to last,' and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly."
Well, let's hope customers think "durability" and not "premature death."