EA: School Sucks, Come Play Potter
For EA's Harry Potter and the Order of the Phoenix video game, Wieden+Kennedy, Amsterdam remind school kids why lives of fantasy can be way better than everyday education.
See another variant on the print campaign here.
We remember grade school. It was hard enough to drag our asses to class without having to deal with moving stairs, talking pictures and breaks in which we may actually be, well, broken.
Otherwise, the print images speak a thousand favourable words for the quality of the game.