eHarmony Not So Harmonious, Says


A new dating site by goes head-to-head with eHarmony by leveraging the latter's tendency to reject clients who are gay, "unhealthy" or even just obstreperous. says "Come as you are" with TV and print spots featuring eHarmony rejects. They've also got a blog for airing every relationship-oriented topic imaginable, appropriately (that is, vaguely) called The Great Mate Debate.

To demonstrate its commitment to individual happiness, gives users five free matches. And that's great, because if people change their minds as often as changes its campaign strategy, those freebies will come in handy.

Written by Angela Natividad    Comments (0)     File: Campaigns, Commercials, Online     May- 2-07  
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