Elave Goes Bare to Push Purity


Because it has nothing to hide (no nasty chemicals or cancer-causing agents), skincare brand Elave pitches product in the buff.

We've never seen so many different types of naked people doing all sorts of really ... well, mundane stuff. Where do we apply?

by Angela Natividad    May-17-07   Click to Comment   
Topic: Campaigns, Good, Online   

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Just wondering how they are going to do the media buy on these ads? Maybe point-roll headers on porn sites. Will that hit the target audience

Posted by: Barry Waxman on May 17, 2007 12:42 PM

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