Female Pleasure, Pain Get Guy Home in Axe Filmercial

axe_hay.jpg

When we heard there was yet another Axe viral...uh...branded entertainment thing floating about, we were fully prepared to hate it, figuring it'd be more of the same, lame tickle/dress/undress/ogle the hottie trivialized trash. But after viewing Let the Game Continue, a multi-part full-blown movie that follows the travails of a guy whose car has gone up in flames and the escapades he experiences with various women on his way home, we were truly stunned by its entertaining goodness. We watched the whole thing...every bit of it...all the way to the end. That in and of itself earns this effort very high marks from us.

Since this is a commercial, Axe does make several appearances in the movie but they are fully part of the story line and do not detract from but actually add to the the subtle humor that carries through the film's plot. Damn, I just called it a film. Hate that. Anyone for Filmercial?

by Steve Hall    May-11-07   Click to Comment   
Topic: Best, Brands, Creative Commentary, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

That is seriously one of the most ridiculous things I have ever seen. Yet I watched the whole thing. Decent.

Posted by: AnnieW on May 11, 2007 10:56 AM

*gulp* I watched the whole filmercial too.

Posted by: arthur on May 11, 2007 11:57 AM

off topic--- added Annie to my links. I heart the sesame st song blog thing. *sigh* felt my pants move . . . the combination of the AXE spot and then all the pink ... sorry i'm blissing a bit...

Posted by: arthur on May 11, 2007 12:40 PM







Featured FREE Resource: