Fox Wakes Us Up with Angry German Kid
We don't know whether or not it's important to be the first brand to appear on a nanosite dependent entirely on video players, but after clicking on the link (resting at the deceptively named Bore Me) we know we are not going back to sleep.
Dude. That kid is pissed off. Then again, you could be singing in German (which at some point he does) and still sound like you're about to rend somebody's limbs off with your teeth.
Backstory: 20th Century Fox is the first brand to appear on the video player-hosting nanosite Bore Me. They'll be pushing interactive for 28 Weeks Later, a film that's supposed to be scary but probably won't be as addling as the screaming German spawn.