Giant Uses Renault to Lure Humans For Breakfast
Now here's a commercial you'll likely never see in America because we'd somehow find an allegory to 9/11 claiming giants tossing lures into the city to catch and cook people is simply too reminiscent of planes crashing into building and killing people. A stretch? Hardly. If you've lived in America long enough, you know there's a cause group out there for everything and we're sure there's one out there that's offended by mythic giants casting a Renault into the city to lure people for breakfast.
Casting aside that bit of American lunacy aside for a minute, we have a beautiful Publicis Paris-created, Psyop-produced, MassMarket effected car company commercial which is pleasantly devoid of winding, mountaintop roads, violent crashes, celebrity endorsement, ride-pimping and price/item boredom. [Ed. No actual human beings were harmed in the creation of this commercial]
Comments
I have memories of a beer commercial on US television (I don't remember for sure which brand, but I think it was Bud Light) that showed alien fisherbeings using beer as bait. If nobody got up in arms about that, I wouldn't expect anybody to get up in arms about this.
It's also not all that fresh. I remember seeing a spot, maybe in one of those programs showcasing foreign spots, that showed a Toyota sitting at a lakeshore. When someone got in a monster snatched them both away. A moment later the car was put in place again for next snack.
Amazzzzzzing amazing spot. To the "seen it befores", you gotta be kidding me. You think people sit at home in France and say "yeah, nice try, but I think I remember back in 2003, some sorta commercial for something where the boards and concept were quite similiar. Too bad, was really planning to get me a Renault. Think now I fancy a Peugot. They always have never-seen-before ideas." This spot is 1. amazing cinema 2. absolutely engaging 3. immediately understandable communications and 4. 100% about the product. All time epic spot. -AB @ www.andrewbaker77.com
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