Hey Dude, We're Not Dead Yet!

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Hey all you 20 and 30 somethings conquering the world from inside the creative conference room, the older set wants you to know they're still alive and they have a lot of money to spend on that product you should be marketing to them. Oh sure, it's much more fun to develop a campaign for the standard but utterly meaning 18-49 demo but if you want to make some real money, the action's squarely with the over 50 boomer set. Unliver's getting in on the action. You should be too.

Recent research from Unilever's Boomer Project finds 45 percent of households are boomers but they make 60 percent of all packaged goods purchases. That's found money my friend. So what are you waiting for? Get out there and pitch the Depends account!

by Steve Hall    May-29-07   Click to Comment   
Topic: Research, Trends and Culture   

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