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'The Break Up' Illustrates Ridiculousness of Advertiser/Consumer Relationship

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Microsoft Trade Marketing Manager Geert Desager has launched a site Bring Back the Love which features a video, The Break Up, that hilariously illustrates the ridiculous relationship between advertisers and consumers by making each human and filming them while on a date. Working with Microsoft Agency Openhere, the long-form commercial takes a hard look at what we all like to call the "relationship" between advertiser and consumer. Clearly, at this point, it is far from a relationship which is why this video is entitled The Break Up.

Desager hopes the video and the blog will foster discussion about this ridiculous notion of relationship and how it can be better defined or reworked so that an actual relationship can occur with The Break Up. While never a good thing to com[are to a classic, this thing's right up their with the famed Truth in Advertising.

by Steve Hall    May-17-07    
Topic: Best, Brands, Video



Chris Angel is a Mind Freak and Knows Who You Are!

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Every marketer's got one of those personalized, send to a friend video thingamabobbers that's all the rage these days and that "miraculously" arrives in your friends inbox "miraculously" personalized with information no one but you could possibly know. Yawn.

Now, if you really want to have fun with your friends, check out this Chris Angel Mind Freak promotion. It's not that this promotion uses any new technology or amazing wizardry but it does present itself in a way that manages freak you out a bit. At least it did us. Anyway, take a look at it. We can't even show you an example because the created video can only be used once. Probably a good thing since it contains identifying information. Send one to yourself as an example.

by Steve Hall    May-17-07    
Topic: Online, Strange, Video, Viral



Canadian Poster Campaign Carries Gun Control Message

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Let's not revisit that heated gun control debate we stirred up a short time ago but rather appreciate a new 172 john st-created Canadian gun control pro-bono campaign for its stark simplicity and directness of message. Reacting to an increase in gun violence, the online initiative, Stop the Guns, has launched this poster campaign which portrays people with gun range targets on them and the headline, "Gun Crime Affects Us All."

by Steve Hall    May-17-07    
Topic: Good, Outdoor, Poster



McKinney Offers (Virtual) One Show Pencils to Losers

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If you feel like hanging with One Club Chairman McKinney Executive Creative Director David Baldwin, you can have the pleasure of his company during a chat session this afternoon from 4 - 4:30P EST on a site, Virtual Ad Partner, his agency developed in tandem with a print an run in ONE Magazine. Apparently. McKinney wants to share its One Show award winning creative directors with the rest of the industry providing them a platform to impart One Show Pencil winning strategies to the rest of us losers whose work failed to deliver. Since everyone can't have a real Pencil, McKinney will offer "every struggling copywriter and art director a chance to win their very own (digital) Pencil."

Come on. You know you'll be there. You'll do anything for an award of any kind, right? We're all sick like that and you know it.

by Steve Hall    May-17-07    
Topic: Agencies, Good, Industry Events, Online



Lynx Mynxes Select Ultimate Lynx Player Finalists

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Back in April, Lynx launched its Bom Chicka Wah Wah Rally flirting contest which asked guys to send in videos displaying their best flirting techniques. Well, the finalists have been selected by a team of Lynx Mynx Girls and you can view them here. It's no wonder most guys still can't get a date.

by Steve Hall    May-17-07    
Topic: Bad, Consumer Created, Good, Online, Video



gluelondon Listens, Improves Initially Disappointing Work

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Occasionally we see work from agencies that falls short and disappoints. Earlier this week, we took a look at the work gluelondon did for the Royal Navy. It was a site that let visitors send naval-themed personalized messages to their friends which would be delivered via email or mobile. Well, let's just say the site was a bit kludgey and took forever to load even loading several times in the middle of its presentations. Usually this work just lives on continuing to cause disappointment without a care from either the client or the agency. Not this time.

more »

by Steve Hall    May-17-07    
Topic: Agencies, Creative Commentary, Good, Online



Change Advertising Forever Has Really Familiar Business Model

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Remember AdCandy, where companies could pitch consumers and consumers could throw together campaigns for a pittance?

Change Advertising Forever takes that same idea and infuses it with drama.

We're with Shedwa on this one.

by Angela Natividad    May-17-07    
Topic: Agencies, Online, Trends and Culture



Cows Have Emotions. Feeling Like a Palio Yet?

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Oh, awesome. Again for its Palio model, Fiat succeeds in confusing us more than it did yesterday.

Got two minutes? Watch an old man throw knives at a cow. Then hit the campaign website, where you can watch all sorts of other bizarre Brazilian fare.

by Angela Natividad    May-17-07    
Topic: Campaigns, Online, Strange



Elave Goes Bare to Push Purity

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Because it has nothing to hide (no nasty chemicals or cancer-causing agents), skincare brand Elave pitches product in the buff.

We've never seen so many different types of naked people doing all sorts of really ... well, mundane stuff. Where do we apply?

by Angela Natividad    May-17-07    
Topic: Campaigns, Good, Online



Drugs, Big Eyeball Inspire Mattress Purchase

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How do you sell an overpriced Sleep Number bed? With drugs, of course, and a gigantic eyeball, which we're beginning to suspect is a more effective marketing tool than we thought. Or at least a more popular one, anyway.

Wakey'z Drug Mall, which hopes through pretty pink pills to demonstrate people need fewer artificial means of finding rest, was created by McKinney, Durham. We're not quite convinced but reserve our judgment to see what else they do with the bloodshot drug-peddling cartoon character.

by Angela Natividad    May-16-07    
Topic: Campaigns, Online



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