Luxury Marketing Gets Its Six Ps of Fame

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You have to pardon the Rovion-powered blather which greets you as you visit this page of Boston-based agency Winsper Inc. which promotes its latest white parer, The 6Ps of Luxury Marketing (yes, you have to fill out a form to get it but it's a really short one). While Winsper Inc. President Jeff Winsper might appear to sound like any other Rovion-powered wind bag usurping the peace and quiet of your website travels, the man is smart. And knowledge of this comes first hand having worked with the man for four years. So give the guy a break for his Rovion rambles.

Anyway, the agency has published this white paper which, like those 5Ps (or is it 4?) of marketing, examine people, product, passion, pleasure, purpose and price as they relate to marketing luxury products. It's insightful. It's informative and it does a nice job explaining the process of luxury marketing, something Winsper Inc. has been doing since it launched five years ago.

by Steve Hall    May-31-07    
Topic: Good, Publishing, Research, Trends and Culture



In Cannes Bid, Reverse Agency Domain Names Stolen. No One Cares

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It's not often we find anything remotely resembling an original thought in this industry but we think we've found one in The Kidnapping Campaign, an effort by an unnamed interactive agency to hold other interactive agencies' reverse domain names captive until they pay a ransom. Once the ransom is paid, the agency can have its reverse domain name back and the identity of the agency behind the stunt will be revealed at Cannes only if it wins an award.

The components of the campaign include a video, filmed upside down, of a guy reading off the reverse domain names of major interactive agencies. Each reverse domain name will contain a "parasite banner." And The Kidnapping Campaign site explains the whole thing.

more »

by Steve Hall    May-31-07    
Topic: Agencies, Industry Events, Strange, Video



WK12 Student Finds Inspiration in 'Border Film Project'

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There is life after Wieden + Kennedy's 12 school. Though not necessarily in advertising. After Rudy Adler completed his stint at WK12, he set out to document life on the U.S./Mexico border and called his work The Border Film Project. He and those that worked with him provided cameras to undocumented migrants hoping to gain entry into America and to the American Minuteman trying to stop them.

Adler has launched a website that documents the project and shares the pictures taken during the project. There's also a recently released book, Border Film Project, which is being sold on Amazon, in bookstores and in American Apparel stores.

Of the project, Adler tells us, "As a writer, it definitely inspires my creative process and keeps things interesting." Indeed. Inside the walls of a creative conference room is, ironically, the last place from which inspiration usually unleashes itself.

by Steve Hall    May-31-07    
Topic: Agencies, Good, Publishing, Trends and Culture



Lee Cooper: Great Ass-Cop, or Just a Great Ass?

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In case you wondered what happened to Buddy Lee, he's taking advantage of his height and conducting ass inspections.

This winning spot demonstrates for maybe the umpteenth time that most anything can be sold with a whole lot of ass and a whole lot of tacked-on moan tracks. And while we've never felt inclined to see another person's southern comfort that close, we're sure somebody got off on it, which means the ad wasn't completely for naught.

Dude what is with the tent camera?

by Angela Natividad    May-30-07    
Topic: Bad, Brands, Commercials



Carl's Jr Gets Butthurt Over Butt Joke

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Under the playful slogan "Where's the Angus," Jack in the Box released an ad in which Jack shows JITB employees where sirloin is located on a cow.

In the ad, one employee points out that the competition is selling Angus Burgers and asks where "the Angus area of the cow" is located. After a pause, the puzzled Jack, standing beside the, uh, rear region of the illustration, says, "I'd rather not." End spot with the usual brand roll-up.

But the cute schoolyard poke is not the funniest part. Apparently the butthurt (read: peevishly pissed-off) CKE Restaurants, whose Carls Jr. chain pushes the Angus, is taking Jack to court.

The paperwork claims the ad (and others under the same slogan) creates "The erroneous notion that all cuts of Angus beef are derived from the anus of beef cattle."

Before you point and laugh, step back and remember how upset you felt when some boy looked at you and asked if you had a pencil sharpener. And you totally fell for it. Then and only then can you fully conceive of the private angst the Angus-pushers must be suffering.

See ad at MSNBC.com.

by Angela Natividad    May-30-07    
Topic: Bad, Brands



Just Think of SIFF as eHarmony for Film

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For the Seattle International Film Festival (SIFF), which runs till June 17, SIFF and WONGDOODY join forces to launch Find True Film, a marketing effort that pairs users up with ideal genres.

See the campaign ads. They are kind of cute but also very MTV, which takes the edge off. We do dig the retro feel, though.

* Coquettish Medusa

* Chivalrous Grim

* Ramen (because nothing says "I love you" like false premises and consequent ingestion)

Find True Film suggested Adrants take a laxative and sit for an action flick, so now it's time for Fight Club and Ex-Lax. We'll tell you whether it's a winner.

by Angela Natividad    May-30-07    
Topic: Commercials, Events, Good



Skoda Fabia is the Stuff of Dreams

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To demonstrate the super-awesomosity of its Fabia, Skoda lets users watch them build one.

Out of cake ingredients.

We've never felt more inclined to run a hand across the hood of a vehicle and hope against hope that the finish will come off. Plus, there's something so psychologically soothing about Poppins. Thanks Shedwa for the good word.

by Angela Natividad    May-30-07    
Topic: Brands, Online, Video



Altoids Unveils Sindy in Google-Powered Search Game

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You know how much we love games. Find Altoids' Sindy in a game built right into Google Earth. We were never superkeen on Carmen Sandiego, but Sindy probably won't have trouble inspiring a chase.

Nice to see Altoids is over its frightening identity crisis. We salute you, Hal Riney WDDG (oops, sorry about that, guys).

by Angela Natividad    May-30-07    
Topic: Brands, Games, Good, Online



United Colors of Benetton Returns From Dead With New Campaign

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The United Colors of Who? Oh, Benetton. Sorry. It's just been years since we've seen anything from the clothier. In fact, we figured they went out of business but no. They are back and this time they are taking on the cause of domestic violence. Each ad stylishly coordinates their clothing line's colors with the bruises on women's faces to drive home the message. Damn. Did we just say "drive home the message?" Sorry, we thought we left that in the conference room years ago after realizing a message can't actually be driven and that saying stuff like that makes one appear to be an idiot. OK so maybe mobile billboards are an exception but we digress.

Benetton is back and they have a message. And as a bonus, maybe the campaign itself will deliver its own version of violence in the form of a slap upside the head of fashionistas who are more concerned with how they look than the plight of women around the world. Damn, that was bitchy.

UPDATE: Surprise, surprise. They're fake. Yawn.

by Steve Hall    May-30-07    
Topic: Brands, Campaigns, Cause, Good, Magazine



Absolut Brings Back the Miller-Inspired Pillow Fight

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As part of its departure from focusing on the bottle, this new TBWA\Chiat\Day-created commercial for Absolut Vodka examines a world which appears to be ruled by Pam Anderson and her fellow bikini-clad pillow fighting babes of yesteryear. During a standoff between shield bearing police officers and protesters, an altercation far different than those 60's-style, Abbie Hoffman-like riots new age historians are so fond of showing occurs. Whether Absolut is the cause or the solution to this unrest is unclear but the spot sure looks like it was fun to shoot.

by Steve Hall    May-30-07    
Topic: Commercials, Good







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