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MTV Movie Awards Adds Consumer-Generated Category, Contest

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Hopping on the now very crowded consumer-generated media train, MTV has launched a consumer-generated movie spoof to coincide with its upcoming Movie Awards. MTV has added this new User Generated spoof category to the show and will award the top submission just as it does other category winners. To get the ball rolling, SecretSauce.TV's Andy Signore has submitted spoofs of 300, Little Miss Sunshine and The Departed. We particularly like The Departed spoof which is entitled The Defarted. You can just imagine what that's all about.

If you're interested in getting yet another award to place on your ego mantle, check out all the contest details here in a video by director Brett Ratner.

by Steve Hall    May- 5-07    
Topic: Cable, Consumer Created, Spoofs, Video



Emma Watson Gets Breast Augmentation For 3D Movie Poster

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While not as dramatic an increase, proportionately, as Keira Knightley received for her King Arthur movie poster appearance, Harry Potter's Hermione, played by 17 year old Emma Watson has been given a cup size increase for the IMAX 3D version of the Harry Potter Order of the Phoenix movie poster. One could argue it makes sense to give her an increase since, after all, this is the 3d version of the movie and things do appear differently than they might on a flat movie screen. One could also argue an art director let loose with Photoshop just can't help himself. And finally, one could also argue the mere discussion of breast size in relation to the cherished Harry Poter series is simply blasphemous. You decide.

by Steve Hall    May- 4-07    
Topic: Celebrity, Poster



Massive Manhood All That Matters to Match.com

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Well there you have it. Yet another superficial approach to promoting a dating service. For any man who doesn't have a 13 inch plus piece of erect manhood, Match.com, and the women who use it, don't think you're worthy of consideration. This is one angle Match.com has taken in a recent three spot animated television campaign. It's as if the creative team popped LSD (see, we got the drug reference right this time) before concepting this very very different approach to dating service advertising. We're guessing since True.com has the extreme cleavage angle claimed, Match.com had to go in a different but equally extreme direction.

by Steve Hall    May- 4-07    
Topic: Campaigns, Commercials, Good



Old Jingles Make Comeback in Nostalgic Ad Quiz

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If you've ever harbored questions about the quality of your ad indoctrination, ease (or aggravate) those concerns with the TV Jingles Quiz from Mental Floss. We nailed 11/16 and lament the absence of the Whatchamacallit song, which was our favourite.

There's something deliciously twisted about feeling childhood fondness for a sales gimmick. Then again, what music isn't trying to sell you something? Even the Beatles are pushing shopping carts these days.

by Angela Natividad    May- 4-07    
Topic: Games, Good, Online



Absolut World Promises to Slather Us in Warhol

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TBWA/Chiat/Day, New York acts as guiding hand behind Absolut World, Absolut Vodka's newest global campaign in 25 years. In the ad at left, media messages on Times Square have been replaced by art.

Yeah. Because when we're soaked in vodka, that's all we ever want to see.

by Angela Natividad    May- 4-07    
Topic: Brands, Poster



Palmolive Pushes Sudsy Soap on Dish with Doris

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Like shame, camp is one of those marketing tactics that never dies. Dish with Doris, an interactive microsite promotion for Palmolive's Scrub Buster, pushes the latter to its limits.

Appliances in Doris' kitchen afford users multiple opportunities to play with the little old woman. Lest you search in vain for yet another film-making opportunity, hit the fridge.

by Angela Natividad    May- 4-07    
Topic: Celebrity, Online



Axe and Tag Are for Boys, Not Men, Says RGX

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A clever little campaign dubbed RGX Life touts RGX as a mature brand that's easier on the senses than flashy jockstraps like Axe and Tag. In a compelling series of ads, actress Rachel Specter challenges the camera eye's manhood with a few well-written insecurity jabs.

Bravo, RGX. Shame is a time-honoured and totally legit tactic. Consider how long Listerine's been doing it.

If you're curious about how RGX is holding up against the competition, Advertising Age has practically written a novel about it.

by Angela Natividad    May- 4-07    
Topic: Campaigns, Good, Online, Television



AIDS Awareness PSA Chronicles Zesty Kink-Romp

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TBWA, France is responsible for this AIDS awareness ad, the third installment of what apparently started out a slightly more charming series. Thanks go out to FishNChimps who, as usual, knows how to send us home happy.

We love love love love love love love PSAs from the French. They're masters of the subtler message delivery arts.

by Angela Natividad    May- 4-07    
Topic: Campaigns, Online, Racy



Chivalry's Not Dead, Cosmo to the Rescue

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Most of us have done that (transparent) thing where we text a friend and beg them to call with a life-altering emergency so we can ditch a date.

To rid us of the inconvenience of praying for follow-through, Cosmo hosts a call-back service that enables serial daters to pre-set a time for the phone to ring.

Because the ringing effect just ain't fancy enough, you can select the type of caller you want, too.

Consider the potential. This doesn't just make date-ditching easier; it also makes check-skipping more convenient. And it would probably make a unique morning wake-up call too.

The function is powered by Moderati and can be accessed at the mobile component of the Cosmo site. The service costs a dollar and, we suppose, saves you some dignity.

Thanks go out to Snackable Content, who knows how the single do suffer.

by Angela Natividad    May- 4-07    
Topic: Magazine, Mobile/Wireless, Online, Trends and Culture



Unreel Sports Not So Unreel-istic

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The guys at left, Adam and Dave, are "Top Emerging Talent" according to Boards magazine. After seeing their Unreel Sports features (sponsored by the zany folk at Fuel TV), we could only shake our heads and wonder to ourselves why nobody else ever came up with pool pool or Segway jousting.

Don't both just seem like things you'd fall into one lame Sunday with your spoiled pothead friend from Tampa?

by Angela Natividad    May- 3-07    
Topic: Campaigns, Strange, Video



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