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BMW recently launched Pursuit Across Europe (PACE), an animated drag race that takes place between Lisbon and Prague. Developed by Interone Worldwide Hamburg and artist Dirk Hoffman, it's actually a fairly clever way to introduce couch potatoes to new vehicle technology like brake energy regeneration and electric power steering.
If only it didn't lag so much. But maybe that too is a unique new BMW functionality, with esoteric yet explanatory nomenclature like Heightened Atmospheric Awareness.
Off-topic, we maintain that everybody makes a racing game and it would be really neat to have someone focus his or her energy on putting a really good car-washing game on the market.
You know how in cheesy movies a guy's life flashes before him when he dies? Imagine that through the eyes of a flower plummeting from a windowsill to certain death because there's a Lazer helmet below it.
This winner is by Duval Guillame Antwerp and they're so proud of it that they'd like us to post all credits, so here goes.
Canadian firm Desjardins General Insurance draws the young and fickle to its microsite Geared4U by using weird little amateur-style spots like this one, which features a car that crumples up before its owners' eyes. Try explaining that to mom and dad.
The work comes courtesy of Youthography, whose name just screams "GET YOUR GEN-Y HERE!" But there's dignity in a well-chosen euphemism, isn't there?
Okay. The whole half-naked gyrating, preening chick thing? So unimaginative. Every artist's used that shtick to draw eyeballs to otherwise poorly thought-out music videos.
Here's a really awesome way to ensure your crappy single sticks out while maximizing the fullest potential of your props. Thank you Originalcast.
We should mention we have no problem with objectification in general. In fact, we kind of like it. Possibly the pseudo-'80s context, shitty hats, bad music and pretentious posturing put us over the edge. Or maybe it was the drumming over immobile breasts. Sometimes it's hard to tell.
A new dating site by Match.com goes head-to-head with eHarmony by leveraging the latter's tendency to reject clients who are gay, "unhealthy" or even just obstreperous.
Chemistry.com says "Come as you are" with TV and print spots featuring eHarmony rejects. They've also got a blog for airing every relationship-oriented topic imaginable, appropriately (that is, vaguely) called The Great Mate Debate.
To demonstrate its commitment to individual happiness, Chemistry.com gives users five free matches. And that's great, because if people change their minds as often as Match.com changes its campaign strategy, those freebies will come in handy.
Every once is a while it's healthy to have one's spelling ability tested. It's sort of like going back to high school minus all that clique-ish, cafeteria-style segregation or Mean Girls-inspired hatred. Helping us leave the high school years where they should be, Odwalla and game show champ Ken Jennings have partnered to create Be Soy Smart, a spelling bee site that tests ones spelling metal. We particularly like the tiny disclaimer at the bottom of the site which reads, "We're not saying Soy Smart will make you smarter, but it's a smart choice for vegetarian soy protein and Omega-3 DHA, an important brain component."
You've seen them They're all over. Those unfortunate people that have to hold signs for furniture stores that are having close out sales or car dealers which are promoting their next scam. It's all very boring. Now, sign companies are changing that by training sign holders to become sign spinners. A sign spinners does just what the name implies, spin the sign. Sort of like a baton twirler, sign spinners stand on street corner and, one assumes, attract more attention than regular sign holder due to their acrobatic spinning of the signs. One problem....and it's a very, very big one. With all those signs spinning, how's a passing motorist supposed to read about what's being advertised?
Of course, like anything which is supposedly new, sign spinning is certainly not. It's been around for 20 years and is said to have been invented by Eventz Extraordinaire. We suppose if sign spinnings been around for 20 years, our wonderment as to whether the signs work or not is moot.
For a while, we thought we were looking at an update of Honda UK's kooky Hate video but no. It was a new campaign for Havaianas footwear with three spots that look like a kaleidoscopic, heroin-induced, feed your head-style trip through Alice's Wonderland but turn out to be nothing more than the dreams of feet. We like. After all, just how many ways are there left to sell shoes? The ads were distributed by Jun Group and can be seen here, here and here.
- Today, Joost announced that Turner Broadcasting will begin to distribute content on Joost from its well-known brands and properties, including Adult Swim and CNN.
- Here's a little bit of consumer-created hate directed towards Cingular whose phone's apparently can ruin speakers if placed too close to them. The video promotes Feeling Cingular, a site that is less than complimentary to the carrier.
- Fallon isn't happy. Citi has just moved most of its global creative account to Publicis Worldwide.
- The 11th annual Webby Awards has unveiled winners in 14 new categories.
Any man who's balding will not want to watch this commercial for hair loss drug Propecia because it will make you feel like a loser who can't get the girl. Oh but wait. All this negativity is meant to celebrate the positivity of Propecia's miraculous ability to give you hair and, thus, get the hot girl at the pool. Created by Keta-Keta, it's filled with the company's classic convergence of sex meets quirk. It's the first of three videos to be released over the next few weeks
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