Mini Skirted Policewomen Spray, Attack AXE-Wearing Men


Just like our imagined world peace courtesy of the Svedka Vodka Fembots, a world with police officers dressed like these Axe Body Spray police women just might be a far less violent place. For the pure visual shock value alone, potential crooks would be stopped dead in their tracks.

So AXE went out and hired a bunch of nice looking women in Crakow Poland, dressed them in police hottie wear complete with Body Spray belt and miniskirt, picked men out of the crowd to spray them with AXE and then thrust themselves all over the guy in uncontrollable reaction to the "stench" of AXE Body Spray. Onlookers wished they were so lucky. Bom Chica Wah Wah!

by Steve Hall    May-24-07    
Topic: Good, Guerilla

Dirty Floormat Likened to Dirty Lungs in Anti-Smoking Effort


Hmm. We thought America was the only place that viciously castrates tobacco companies with anti-smoking efforts. Not so. In Cairo's Sawy Cultural Center, an anti-smoking doormat, by the dirt that collects on it, illustrates what happens to lungs when years and years of smoke are passed through. We like simple messages like this that don't require us to think.

by Steve Hall    May-24-07    

Mylanta Campaign Borrows From Harry Potter


Looks like someone watched a Harry Potter movie right before concepting this ad campaign for Mylanta. Just as Harry blew up his aunt until she floated away in the second (I think) Harry Potter movie, Colenso BBDO, who, we're told, created the campiagn, has people blowing up with gastrointestinal gas and floating away. Mylanta, of course, is there to rescue. See all the ads here.

by Steve Hall    May-24-07    
Topic: Campaigns, Good, Magazine

Apple Unhappy With iPod As Sex Toy Enabler


It seems the iPod is becoming a very popular sex toy enabler. First, it was Soft Paris which released its Oh My God-inducing OhMiBod iPod plug in that, well, plugs in to a woman to deliver that special Oh My God feeling. Now we have sex toy retailer Ann Summers marketing a similar device, called the iGasm, with posters that look identical to the famed Apple silhouette campaign.

Apparently Apple doesn't want to be associated with female pleasure and have gone all legal on Ann Summers' ass with cease and desist orders. In an effort to lighten things up over at Apple, Ann Summers' Jacqueline Gold said, "Perhaps I can send them an iGasm to put a smile back on their faces!" Indeed.

more »

by Steve Hall    May-24-07    
Topic: Brands, Human, Policy, Racy, Strange

Trafalgar Square Gets Turfed


Hmm. It would be nice if, perhaps, someone would do this to Times Square. In an effort to promote London's open green space movement, Cake, last night, turfed the entire surface of London's Trafalgar Square. You can watch a time-lapsed video of the project here and a visit the Facebook (take that, MySpace!) page here. See other images and the "before" picture here.

by Steve Hall    May-24-07    
Topic: Good, Guerilla

Svedka Operates Beyond Realm of Human Understanding


We don't claim to understand Svedka's ad campaigns. To be honest, we don't even really want to, because it would force us to think too hard, and that would probably be playing right into the hands of the more efficient stainless-steel race.

What we know: there are fembots. The fembots are political. They might even take over. And for some reason beyond us, there's a gay theme.

That's all we need to know, really. But Copyranter finds all these (potentially vodka-induced) loose ends really frustrating.

by Angela Natividad    May-24-07    
Topic: Campaigns, Commercials, Strange

Ray Ban Will Do Anything to Keep You Watching


Here we have another Ray Ban video for the Never Hide campaign. Continuing down the path of arbitrary-but-watchable, a couple makes out all over town.

Yeah, that's the whole ad. And before you go, "WTF, dude, why is that watchable?" we have to ask, would you turn away or keep staring if you saw this in real life?

by Angela Natividad    May-24-07    
Topic: Brands, Campaigns, Strange, Video

Candystand Brings Steve-O Out to Play


Candystand keeps us occupied through the night with a new ad featuring Steve-O of Jackass.

Watch Steve-O get buried in sand. We're kind of amused, but not as much as we were when he pierced his ass cheeks together.

Off the subject of Steve-O, how is it Candystand can push mojito flavoured gum but Cocaine gets castrated?

by Angela Natividad    May-24-07    
Topic: Campaigns, Celebrity, Commercials

Sanjaya Wants to Be LonelyGirl15 Really, Really Badly


Worse than watching the fall of a child star is watching the fall of a dirt clod that tried really, really hard to be a star but failed to make it past orbit.

In a video leaked to Defamer Sanjaya smugly divulges his true identity: that of Bill Vendall, an RISD student who adopted the Lamest Persona Ever for a thesis project.

Reality Blurred highlights one of the better quotes from his grand confession: "How you could look at this ... and not see it as a symbol for the self-referencing nature of progressive evolution?"

Well, at least we know Sanjaya's all-consuming power to embarrass wasn't just the result of the stage lighting.

by Angela Natividad    May-23-07    
Topic: Video, Worst

UK Mac vs PC Ads Even Less Palatable than US Variations


Update. We're not too keen on the UK variations on Apple's Mac vs PC campaign, but user comments suggest they're really rather awesome in a UK kind of way.

Guess you have to be there. On this side of the pond, however, the variations really make you appreciate the kind, if condescending, chemistry between Justin Long and that-other-guy.

The ads feature actors Mitchell and Webb of a sitcom called Peepshow, whose vibe can perhaps be most easily compared to Larry David's painfully awkward Curb Your Enthusiasm.

by Angela Natividad    May-23-07    
Topic: Bad, Brands, Campaigns, Commercials