Adrants Salutes the (Predictable) Downfall of (that Other) Cocaine

cocaine_energy.jpg

That Cocaine energy drink that's been getting heat is finally dropping off the face of the earth. Redux Beverages has agreed to change the name of the drink, which they claim they originally chose to assuage cocaine use, not encourage it.

We originally thought pushing a drink called Cocaine was stupid but have since changed our minds after tasting it during a frenzied all-nighter.

Cocaine tastes good. And it's got this really awesome vivid pink colour that practically glows in the dark. Our only qualm? It burns the crap out of your throat. Really. Like, two cans in and you don't have a voice box.

We became particularly attached to Cut Cocaine, the, uh, less intense alternative of the alternative. It's supposed to make the burn less potent. (It does, but a burn remains.)

cocaine_right.jpg

It probably goes without saying that Cocaine's marketing was courting trouble. In any event, we wanted to take this time to say good-bye to our brief but pleasant Cocaine binge. You walked us through some hard times and kept us alert when nothing else would.

We doubt we'll see you again, under this name or otherwise, because come on - if Enron changed its name, it'd still be Enron.

Back to that other expensive habit: gratuitous espresso abuse.

by Angela Natividad    May-23-07    
Topic: Packaging, Worst



Slow Site Load Accompanied With Perfect Music

brandbase_giles.jpg

The musical track played during load time, alone, make this site worth the visit. So apropos. Apparently, a dude is waiting for your phone call and will pick up the phone at the exact time you call. Why? We have no idea but we do know it's the work of Dutch agency Brandbase. It seems Giles is stuck in the office until enough people forward the thing to their friends and the counter hits zero.

by Steve Hall    May-23-07    
Topic: Online, Strange



Bouncing Breasts (Yes, Still) Used to Sell Stuff

mate_bikini.jpg

Well, our diatribe against the objectification of women in advertising didn't last long. Now we've got bulbous, bouncing, bikinied breasts helping explain the many meanings of the Australian term "mate." It's all to promote the Australian barbecue club www.aussiebarbie.com.au . And about getting people to submit their own videos explaining the versatility of the word. And about a girl in a cleavage-bearing bikini spouting all sorts of steak grilling double entendres suck as thickness, the effect of cold, proper use of oil, heat and more.

Maybe we should just give up pontificating about the objectification of women in advertising and just sit back and enjoy it.

by Steve Hall    May-23-07    
Topic: Consumer Created, Video



Losers Generate, Thoughts Advertise, Cannes Bingoed, Reebok Pukes

RunPukeRun.jpg

- We all know about consumer-generated content. Well, now we have loser-generated content.

- First there was Voicevertising. Now there's ThoughtVertising. On eBay, no less!

- Bored? Want to go to Cannes but can't? No worries. Forget that ego-fest, stay home and play Cannes Contenders Bingo and you decide who should win. Screw the judges.

- If Reebok really did make running easy, why would they feature a guy puking in an ad about running easy?

- Lowe is blogging about its "everything you ever wanted to know about the digital world" gathering

by Steve Hall    May-23-07    
Topic: Consumer Created, Games, Industry Events, Strange



Beer Hunk Ad Results in Formation of Canexico, BJs For Every Man

stella_hunk.jpg

What? Wait a minute. This just isn't right. Have we finally realized women aren't the only objects that can be used to sell beer? Is it possible a hot guy could attract as much attention as a hot girl? Just what is going on here? Are we observing a new trend of sorts? What, pray tell, are all the leering, slobbering, Budweiser drinkers going to do now that they may be subjected to the trite objectification of men instead of the beer babeliciousness they have come to expect from most brewers' advertising?

We are stunned. Stunned! Have we reached a culturally significant watershed moment here? This just boggles the mind. This turns things upside down. Are the Coors Twins out of a job? What about the Miller Lite Cat Fight babes? The St. Pauli Girl? The Rolling Rock Beer Ape Babes? The Milwaukee's Best Automotive Girl? The Foster's Beer Boob? The Bavaria Beer grocery store stripper? Beer.com's Virtual Bartenders? The Troegs Beer burping and farting babe? The Labatt's Blue lesbians?

more »

by Steve Hall    May-23-07    
Topic: Opinion, Racy, Trends and Culture



YouTube Viewer Counts Scammed, DTC Does TV, Godzilla Gets Indigestion

pepto_godzilla.jpg

- Saatchi & Saatchi X opens in China. Forgets to include Chinese.

- Just like click fraud, that high YouTube video viewership count might not be all it's cracked up to be.

- Direct to Consumer drug advertising insanity is about to hit Europe...in the form of an entire TV channel devoted to telling people about drugs they don't need for ailments they don't have.

- While we saw this kite surfing-gone-aircraft video a few days ago unfettered by a brand, it's now attached to Sprite Zero.

- Godzilla and friends get indigestion. Pepto Max to the rescue.

by Steve Hall    May-23-07    
Topic: Agencies, Cable, Television, Video



Women Wearing Jeans, Heels Sticks Head in Ground. Causes WTF Moment

heels_jeans_hole.jpg

Every once in a while you pass by an ad, do a double take and let out a WTF!?!? This is one such ad. Of course, we didn't physically pass by it. Rather, it flashed before our eyes during our daily trolling of Flickr for advertising-related goodness. And this is some goodness. Or weirdness. Of the aforementioned WTFness.

Anyway, we've got jeans. We've got high heels, We've got a green shirt. And we've got a woman with her head stuck in the ground or inside some recessed box of some sort. If we could actually read what language in which the board was written, would could share more but, alas, we'll have to depend on our worldwide readership to help us out here.

by Steve Hall    May-23-07    
Topic: Outdoor, Strange



Text-Rich Ads Promote A/V Orgy

iff3.jpg

We thought this campaign, developed by JWT, Dubai for Pause & Play International Film Festival, was neat.

The theme, "Tired of watching the same Hollywood cliches," corresponds to the tagline, "Not the usual fare." We were pretty surprised by the number of cliches the copywriters were able to find; then again, they forgot a big favourite: the improbable pair always gets together.

Each poster relies entirely on text to draw interest to the film event. Not an easy thing to do. Whatever happened to good typography? Oh right, CGM. Okay, no, Cappiello definitely hammered in the first nail. But by no means was CGM far behind, give or take a few decades.

by Angela Natividad    May-23-07    
Topic: Events, Good, Poster



Get Hypothetically Knocked Up for 'Knocked Up'

13b931ab34291ed925fd19a9dc0bfb77.jpg

For upcoming film Knocked Up, a story about a one-night-stand pregnancy and the unlikely couple that decides to go it together, ad firm ADD has built the Knocked Up Babymaker.

The site enables users to upload images of two "parents" and combine their features to make a baby. Afterward you can send this hypothetical disaster to friends, family or the mashed-up victims of your unbridled imagination.

The baby at left is the happy result of a zealous PR guy mashing up the two male co-stars of the film. This is one more reason why you should never exchange numbers after converting on a one-night stand.

Ever.

by Angela Natividad    May-23-07    
Topic: Online, Promotions



Texting Makes Good if You're Scantily Clad

BravissimioTV.jpg

Shake Well Before Use points us to a campaign for plus-sized lingerie shop Bravissimo.

The firm, which specializes in unmentionables in D-JJ cups, conducted a traditional media campaign with multiple calls to action, including television, web and text-based ones. Wouldn't you know it, texting accounted for a whopping 45 percent of responses.

As the Silly Girl points out, we can't help but wonder how much of that figure was comprised of men expecting some raunchy text action. Because come on, look at the ad. It just reeks of 1-(900).

by Angela Natividad    May-22-07    
Topic: Campaigns, Mobile/Wireless









Featured FREE Resource: