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Losers Generate, Thoughts Advertise, Cannes Bingoed, Reebok Pukes

RunPukeRun.jpg

- We all know about consumer-generated content. Well, now we have loser-generated content.

- First there was Voicevertising. Now there's ThoughtVertising. On eBay, no less!

- Bored? Want to go to Cannes but can't? No worries. Forget that ego-fest, stay home and play Cannes Contenders Bingo and you decide who should win. Screw the judges.

- If Reebok really did make running easy, why would they feature a guy puking in an ad about running easy?

- Lowe is blogging about its "everything you ever wanted to know about the digital world" gathering

Written by Steve Hall    Comments (2)     File: Consumer Created, Games, Industry Events, Strange     May-23-07  

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Comments

I wanted to submit this local Tucson campaign that is getting a lot of press in Tucson. The campaign is for Spartan Plumbing and the mastermind behind the creative is Justin Erbskorn from KMSB TV, the Fox affiliate. The traffic and exposure this campaign is getting is genius, and it only makes sense for it to be listed here too. Here is the link to the story written in this past Sunday's Arizona Daily Star: http://www.azstarnet.com/business/184776.php. And here is the link to video URL is: http://www.youtube.com/watch?v=RMEfpV0iMF0.

Posted by: John Druien on May 28, 2007 03:39 PM

Correction to YouTube Spartan Plumbing link: http://www.youtube.com/watch?v=RMEfpV0iMF0

Posted by: John Druien on May 28, 2007 04:52 PM

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