New Chick Site is Pretty, Peppy and Pop-Trivia Rich, Just Like its Fantasy Demo


For every lad mag that does well, a new chick rag is born to reinstill self-esteem and sell make-up at the same time. This rule also applies to online destinations.

So if traditional media hasn't sated your burning desire to read interviews with girls who want to be models, brand-spankin'-new will handle that fix. This cross between Seventeen and Elle uses online video, virtual world placement and mobile platforms to get the message across, according to Marketing Vox.

Target demo: girls ages 12-24. That's pretty broad. Well, guess it's never too early or late to "learn how to transform your old pants in to hot 'Skinny's'!".

by Angela Natividad    May-22-07   Click to Comment   
Topic: Online   

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Posted by: spy phone on May 22, 2007 10:36 AM

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